I AM NIKON Blog

This month, we’re introducing an awesome new wide angle lens to fill the gap between our 24mm and 35mm NIKKOR lenses. A welcome addition to our range of FX-format prime lenses, the AF-S NIKKOR 28mm f/1.8G boasts a new optical design that makes it a perfect match for today’s high-resolution D-SLRs.

We think it’s the perfect lens for any wide-angle enthusiast – and here’s why:

Wide appeal

The AF-S NIKKOR 28mm f/1.8G has a large (f/1.8) aperture to deliver sharper shots in low light and enables wonderfully smooth bokeh (the aesthetic quality of the blur in out-of-focus areas of an image). The 28mm focal length lets you put subjects in a wide, pronounced perspective – ideal for shooting in confined spaces, capturing stunning vistas or photographing cityscapes and street scenes – while the improved optical construction controls unwanted distortion.

An image of the AF-S NIKKOR 28MM F/1.8G lens
Image © Nikon / I Am Nikon

Broad advantage

Equipped with a brand new optical design, the AF-S NIKKOR 28mm f/1.8G supports the increasing resolution of modern D-SLRs with sharp, beautifully rendered stills and movies. Two aspherical lens elements effectively minimise aberrations and correct the distortion that can occur with a wide angle of view. Our exclusive Nano Crystal Coat reduces ghost and flare, and Silent Wave Motor (SWM) gives you discreet, but accurate autofocus.

Compact and durable

With a weather sealed mount and weighing just 330g, the AF-S NIKKOR 28mm f/1.8G is a solid yet lightweight and compact option that fits easily into your kit bag. Compatible with Nikon FX-format D-SLRs, it offers a 42 mm (equivalent) focal length (when used with Nikon DX-format D-SLRs) and is fully compatible with entry-level models that do not have a built-in autofocus motor.

You can see some photographs taken using the AF-S NIKKOR 28mm f/1.8G in our Flickr photostream below.

What are your tips for manipulating out of focus points of light? Have you taken any great images recently using shallow focus techniques? Does the AF-S NIKKOR 28mm f/1.8G sound like the lens for you? Let us know by using the comments box below.

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It’s summer time in Europe and you may find you are taking more photos of water landscapes: vast oceans, calm bays, lazy rivers or maybe busy harbours. Water can look brilliant in photos, but it can also be tricky to shoot, with each scenario presenting its own challenges. With that in mind, here we have some great tips from Lindsay Silverman of Nikon USA on how to get some varied and different kinds of water images.

Boats, with their many interesting angles, shapes and accessories, make great subjects. With boats bobbing gently in their slips, capturing beautiful shots is easy. Just be sure to time it right. As with any photograph you take, the better the light, the better the image. Take advantage of the reflective quality of water. Try shooting in more than one direction, paying particular attention to the position of the sun. When you shoot early in the morning or late in the day, long shadows cast by boats and other objects can add to the interest in your photographs. You can also use the lighting to your advantage to get great reflections, as well as silhouettes.



Image © Lindsay Silverman

This lake and trees with its reflection make for a great photograph. It is also an example of breaking a rule. Most of the time you don’t want to place the horizon line in the centre of the photo, but it works well in this instance, since it is not in the exact centre of the frame.

You can use the light as a tool to make a photograph that appears monochromatic. Monochrome usually refers to black and white but it can also refer to an image that features only one colour. For example, if you shoot a silhouette of a lone sailboat in the middle of the water and both the sky and water are shades of blue, you’ve made a monochromatic image with blue tones. Photographing at sunset can offer up warm monochromes with shades of only oranges, yellows or reds.


Image © Lindsay Silverman

You can make great photographs any time of day or night. This image of a sailboat at sunset shows how colour images can sometimes seem almost monochrome.

And don’t forget about black and white. Changing your image from colour to black and white can really highlight the subject and give your photograph a more artistic feel. You can set your camera to the B&W or monochromatic setting, or convert your colour image to B&W with software once you’re back at your computer.

Zoom in on details…
The waterfront is a great place to make some attention-grabbing close-ups. See how close your lens can focus. If you have one, use a Micro-NIKKOR (macro) lens to fill the frame with your subject. Some of the things that make for great macro photos are buildings or boats with chipped or peeling paint; the texture of aged wood or rusted metal; brightly coloured objects such as buoys and floats, and unique signage.

A visit to a busy harbour filled with boats may seem chaotic at first, but when you take a closer look, you’ll see there is actually some organisation. Boats lined up in their slips or moored off-shore can provide you with repeating patterns that can be captured with a wide-angle lens. Don’t just shoot the obvious or the first thing that catches your eye. Look for patterns in the ropes or other gear that may be laid out on a dock or boat’s deck. If the tide is low enough and there is a safe area of beach beneath a pier, you can make great photographs using the shape of the pilings and shadows falling on the sand. You can also make interesting photos of the texture and shapes of shells, seaweed, driftwood, rocky shorelines or sand dunes.

Creative compositions…
Different angles can make your photos more interesting. Try shooting down from the pier or dock, capturing small boats with only the water as a background. Use a wide-angle lens to capture fishing gear or lobster traps for example, and the harbour, all in one view. Some of the boats you might encounter when shooting on the water include commercial fishing trollers, speedboats, sailboats, multi-sail vessels, kayaks, rowboats, and even cruise ships.


Image © Lindsay Silverman

Seaside towns offer an abundance of wonderful subjects to photograph. Here a fishing boat passes an old building on the waterfront as it returns from a day at sea. Note the juxtaposition of the new boat and peeling paint of the building.

The Rule of Thirds is a photography technique that says you should place your main subject in one of four intersecting areas that occur if you were to view a scene with a grid of two horizontal lines and two vertical lines (like a tic-tac-toe board) over the scene. The main subject should be placed where the lines intersect. Remember too, that if the subject is facing to one side, you will want to have it facing into the photograph—otherwise it may add tension to the picture, because it will seem like it’s going to fall out of the frame.


Image © Lindsay Silverman

It may seem like a vertical subject should be photographed vertically, but here’s a great horizontal view of a lighthouse. By composing the photo so the lighthouse is off-centre, with a lot of open, airy space, it gives the viewer a more interesting photograph to see.

Photograph the people and wildlife too…
And while there are plenty of good shots to be made of all the gear that goes into boating, don’t forget the people there, too. A human figure, silhouetted against the water or sky, adds a personal touch. Take pictures of your kids or other family members walking along the shoreline. Ask them to not look directly at the camera, but to act naturally. These candid photos are likely to be your favourites of the day. A weather worn fisherman hard at work fixing or organising gear might make an interesting photograph. Ask first, if he wouldn’t mind if you take his photo. Most folks will gladly let you take their picture, and some might even pose for the camera.


Image © Lindsay Silverman

This photo is a great example of how you can utilise special effects modes, or Perspective Control (PC-E) lenses to create a unique image, with the perspective of a miniature scene. The Miniature Effect is available in select Nikon cameras as a shooting mode and in others in the retouch menu.

Don’t forget to look for wildlife! Depending upon where you are, you might see seagulls and other birds such as puffins, ospreys, herons, sandpipers or even eagles. Many areas along the ocean coastline will be teeming with such creatures as dolphins, whales, sea lions or turtles. If you’re shooting with a Nikon D-SLR, use a telephoto lens – if you’re using a COOLPIX, zoom in – and you should be able to capture these animals in their own environments. Try zooming in and isolating one animal, or zoom out for a picture that shows multiple animals at play.

Hopefully you’ll find these tips helpful – thanks to Lindsay for supplying them. We’d love to see your photographs of water so feel free to upload them to our Flickr page. If you’re still on the lookout for some more inspiration you can see some more of Lindsay’s great water shots on our Flickr Photostream.

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Recently Japan has gone through what has been one of the most tragic disasters in its recent history and our thoughts are with the troubled region at this incredibly difficult time.

Keen to help out in any way we can, we called upon the specialist photographic auction house Werstlicht in Vienna to auction some rare Nikon cameras and lenses (some of it dating back to the 1950s) to help raise money for the victims of the Japanese disaster. All the profits will go to the Dutch office of the Red Cross who are doing such fantastic work out there at the moment. The auction takes place on the 28th May, and you can place bids online, by phone or in person. The Westlicht auction website has a full list of everything going under the hammer and how to bid for it.

We’ll be donating some really fantastic collector’s items such as LOT 336 a very rare Reflex-NIKKOR 2000mm f/11 lens with an estimate of between €18,000 and €20,000.

Reflex-NIKKOR 2000mm f/11 (image courtesy of WestLicht Photographica Auction – Vienna)

First shown at Photokina 1970, it’s the longest NIKKOR ever made for the 35mm system, and weighs in at a massive 25kg. And yes, it still works, even with today’s F-mount Digital SLR cameras! Another one of these beasts was in use last week (April 29th), attached to a Nikon D3S to get up close and personal to the happy couple at the Royal Wedding in London.

Another special item is Lot 322, an extremely rare Nikon F3H High Speed developed for the 1998 Nagano Winter Games. This specially modified F3 with fixed pellicle mirror and high Speed motordrive combo make it the fastest Nikon SLR ever made, with a blistering 13.5 fps (frames per second). At those speeds the camera would blaze through a 36 exposure roll of film in just over 2 seconds! Estimate price is €3500.

Nikon F3H (image courtesy of WestLicht Photographica Auction – Vienna)

Not all of the items are donated by Nikon Europe, and some start at just a few hundred Euros so take a look at the Westlicht auction site and see if there’s anything that catches your eye. Alternatively the Japanese Red Cross appeal continues to welcome all personal donations directly.

Image courtesy of WestLicht Photographica Auction – Vienna

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Are you looking to get creative with your photography, and venture out beyond your D-SLR’s kit lens?

We’re delighted to be releasing our brand new AF-S NIKKOR 50mm f/1.8G lens. Designed specifically with today’s D-SLR users in mind, and boasting a newly developed optical system, the 50mm f/1.8G delivers stunning image quality. It’s ideal for photographers of all levels, offering them an easy and affordable way to discover the difference fast aperture can make.

Do you like to blur the backgrounds in your portraiture by shooting with a shallow depth of field? If so, its fast f/1.8 aperture will help get you some fantastic results as well as giving you a bright viewfinder image which makes it easier to compose your shots. The AF-S NIKKOR 50mm f/1.8G’s all new optical design also offers a 75mm (equivalent) focal length when used with our DX-format D-SLRs, making it even more suited to portraiture shots. Its dedicated Silent Wave Motor (SWM), is useful too because it ensures discreet and accurate autofocus.

Image © Nikon / I AM Nikon

At a mere 185 grams, you can take the 50mm f/1.8G anywhere, which is handy as you never know when that once-in-a-lifetime shot might decide to present itself. If that moment happens to be in a thunderstorm, its weather-sealed metal mount won’t let you down either.

Are you planning on getting a 50mm f/1.8G? If so what sort of shots would you take with it?

Image taken with AF-S NIKKOR 50mm f/1.8G lens

Image © Nikon / I AM Nikon

Image taken with AF-S NIKKOR 50mm f/1.8G lens

Image © Nikon / I AM Nikon

Image taken with AF-S NIKKOR 50mm f/1.8G lens

Image © Nikon / I AM Nikon

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Following on from the posts so far this week, we’ve got further details on the three COOLPIX models we haven’t covered yet – our simple and easy-to-use S2500, L23 and L120 models.

With its high-design, slim (20mm) aluminium body, the stylish S2500 contains a vast range of features including a NIKKOR 4x wide-angle zoom lens and a 12 megapixel image sensor. Just aim the camera and snap a quick and easy portrait shot, and its latest built in additions such as Smile Timer, Blink Proof and Skin Softening, will ensure great results every time.

The S2500 is perfect for holidays too. Its wide range of scene modes will automatically optimize settings for up to 17 popular photographic styles, effects and locations. So whether you’re out on the town, enjoying the sun or skiing down a mountain, you can be sure to get consistently top pictures.


Image © Nikon / I AM Nikon

If adjusting the focus mode sends you into panic mode and the idea of shutter speed sends shivers down your spine, then you might want to consider our L23, which is ideal for anyone just starting out in photography.  Its Easy Auto Mode optimizes your camera settings depending on the situation you’re in, so your images always look impressive. Built-in electronic Vibration Reduction and Motion Detection avoids camera shake and, along with the 10.1 megapixel resolution CCD image sensor, it delivers great detail so you can turn your pics into eye catching enlargements.

Image © Nikon / I AM Nikon

Our L120, with its super-zoom lens and HD movie recording, combines great technology with ease of use to ensure you always capture those special moments.

Its unique side control lever also enables smooth, steady zooming throughout the long zoom range when shooting photos or movies.

The wide angle 21x zoom NIKKOR lens gives outstanding precision and sharp resolution and its 14.1 megapixel CCD image sensor and four different automatic anti-blur functions ensure sharp images every time, whatever distance you are shooting from.

Image © Nikon / I AM Nikon

Check back on our next blog for a full summary of all of our new COOLPIX models or visit our YouTube page for our product videos!

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As the enthusiasts and professionals among you will know, choosing the lens that best fits the situation you are shooting in is vital to getting the shot you want. By determining the angle of view you can get, the choice of lens can have a major impact on the image you create.

However, with a massive range of lenses that come in all manner of shapes and sizes, deciding between your focal lengths, apertures and zoom ratios isn’t always straight forward – particularly for newcomers to the world of D-SLR.

So, we’ve designed a new section for the NIKKOR section of the Nikon website, which explains easily and clearly the full range of our lenses.

There are some cool interactive tools that help bring to life the choices, such as a Lens Simulator which imitates the differences in angle of view that you can get, and the Lens Positioning Map which plots out the full range for easy comparison by features.

Image © Nikon / I AM Nikon

For the dedicated photographer there’s even a ‘My Lenses’ tool where you can keep track of the lenses you already have and see which ones you still need to complete your collection.

Image © Nikon / I AM Nikon

So what are you waiting for – have a play around!

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