I AM NIKON Blog

Introducing the AW100 – our first ever rugged camera

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Like the great outdoors and are looking for a camera that is as adventure-ready as you are? Well, we’ve got good news for you: we’ve just launched the COOLPIX AW100, our first ever rugged camera! Waterproof to depths of 10m, shockproof from heights of up to 1.5m and freeze-proof for temperatures down to -10°C, it is the perfect camera designed specifically for the great outdoors.

High-tech features such as built-in Global Positioning System (GPS), an electronic compass and a built-in world map* mean you can easily geo-tag your images, orientate yourself in new places and track your route when you are on the move.

Part of the new COOLPIX camera range launching this autumn, the AW100 features a NIKKOR wide-angle 5x zoom lens, Full HD (1080p) movie recording with stereo sound and four advanced blur-reduction functions to minimise the effects of subject movement, low light and camera shake.

The AW100 is packed with all the latest imaging technology you would expect from a COOLPIX camera. Built to capture the action on land or sea, its highly sensitive 16 megapixel back illuminated CMOS sensor and dedicated low light modes are great for delivering stunning results under bright sunlight, at night or when diving underwater. So whatever your outdoor passion is, day or night, the AW100 is the perfect companion for all of your adventures. Along with orange and black, it’s also available in camouflage for those tricky nature shots**.

Nikon COOLPIX AW100
COOLPIX AW100 Image © Nikon / I AM Nikon


COOLPIX AW100 Image © Nikon / I AM Nikon

Is the AW100 the camera for you? If so, where would you love to try it out? Why not share your views with us on your favourite places for adventure photography and the stories behind them, by posting a comment in the box below.

*Not available in certain countries

** Not all colours available in every market

To see examples of photos taken with the COOLPIX AW100 and more images of the camera itself– please see our Flickr photostream here.

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1 comment

  1. Enrico Di Vito .

    I am a Nikon freak and would love to play with the new Nikon toy !!! PLEASE and THANKYOU .