I AM NIKON Blog

Introducing our all-action Camo Bear

Riding a half pipe, zipping down the slopes and carving a wave – who would have thought that a bear was so talented? We’d like to introduce you to Camo Bear!

He’s our all action camouflage bear who performs a range of tricks on land, sea and air while highlighting the versatile capabilities of the Nikon COOLPIX AW100.

Take a look at the full video where you can see extreme sportsmen Julien Lange, Daniel Americo and Miguel Fortes like never before as they don the bear outfit and put the Nikon COOLPIX AW100 through its paces. The new Nikon COOLPIX AW100 camera is shockproof, freeze-proof and waterproof. Just like Camo Bear.

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